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Advised Silverfleet in the acquisition of Masai

Masai is a Danish clothing company that designs and sells womenswear in more than 25 countries. Its core markets are the Nordics, the UK and Germany. Its clothing can be purchased at 1,340 points of sale as far away as Australia, the USA and Canada. In 2014, Masai generated revenue of DKK 399m

Silverfleet is a UK-based private equity targeting companies with the potential to turn into international businesses in Europe, the Americas and Asia

Silverfleet will acquire a majority stake in Masai, while the existing management team led by CEO, Sune Bjerregaard, will acquire the remaining shares and continue to lead the business. Silverfleet will contribute with their expertise through the inauguration of two partners in Masai’s Board of Non-Executive Directors. The transaction will allow Masai to strengthen its position in existing markets and to expand into new geographies with the potential for considerable growth


*Completed by the HCN Partners team when employed at Handelsbanken