Sporting goods

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Advised Sportmaster Danmark in the sale of Sportmaster and Rezet to Frasers Group

Established in 1979, Sportmaster today is one of the largest and leading omnichannel sports goods retailers in Denmark. Its c. 1,000 employees operate a network of 75 stores located throughout the country offering both private label and well-known international sports brands. Sportmaster has successfully created one of the largest loyalty member clubs, in Denmark, with more than 1.5 million members

Rezet is a specialised sneaker concept with a strong online presence and 5 flagship stores located in the major cities of Denmark. Rezet has created a unique community with focus on sneakers culture, collaborations and Nordic design

Frasers Group is a UK-based publicly listed retail group with a diversified portfolio of sports, lifestyle and luxury stores in over 20 countries with revenue of GBP 3.6bn and 25,000 employees. The sports Direct brand is among Europe’s largest sports retail groups with more than 1,300 stores in the UK and Europe

This acquisition marks the entry of Frasers Group in Denmark and with Sportmaster as the leading omnichannel sport goods retailer, Frasers Group has acquired a strong platform with experienced management, high brand awareness and a nationwide network