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Advised Day Birger et Mikkelsen in the sale of DAY ET to a consortium of private investors

DAY ET is a women’s fashion accessories brand headquartered in Copenhagen, Denmark. The company is one of four independently brands in the DAY Birger et Mikkelsen portfolio and is sold in 500 stores globally. The DAY ET collections include both nylon and leather goods ranging from small wallets and pouches to travel bags as well as other accessories including phone covers, computer cases and scarves

Day ET was acquired by a consortium of private investors whose motive is to run the company actively. The change in ownership will provide the opportunity for increasing devotion to creating a culture, stronger mindset and identity for the brand


*Completed by the HCN Partners team when employed at Handelsbanken